![]() ![]() The mirror globe began using a more ornate font in 1972. Also, records and videos were now starting to be produced and a corporate identity was getting more and more essential to ensuring that the audience knew it was authentic and that the quality programmes they were watching could be attributed to the BBC. More now than ever, merchandise was being branded with the logo, as more productions were being sold via the BBC's American identity, Lionheart Television. This logo was used on BBC merchandise, as well as the BBC1 idents and the BBC2 clock. In 1971, a new softer logo was made, rounding off the boxes and making the spaces between the boxes larger. The rounded off and slanted logo, used between 19 The word 'colour' was included to remind viewers still watching in black and white to purchase a colour TV set. Below the globes there is a line and the words BBC1 COLOUR. This logo shows a rotating blue globe superimposed over a flat globe, as on a map. In 1969, when BBC 1 began broadcasting in colour, it introduced the 'mirror globe' logo. As part of the publicity campaign for the new channel, artist Desmond Marwood created images of a kangaroo, named Hullabaloo with a baby named Custard in its pouch, to represent the new station. Its logo was similar to that of BBC1, featuring the distinctive horizontal stripe, but with a large 2 in the centre with the BBC blocks beneath. 1964 saw the creation of BBC1 and BBC2 brands, with the distinctive horizontal stripes across the screen. When it appeared, the continuity announcer would say "This is BBC Television." while the globe spun. This was a striped line broken in the middle by a globe, with BBC1 in block letters below it. On 30 September 1963, the BBC's globe logo first appeared. This set the style for a succession of circular images. It was superseded by the BBC TV logo within a circle, behind which would appear a map of Britain split into broadcast regions. It was in the early 1960s that the 'bat's wings' logo ceased to be used. They became important when popular BBC programmes and clips from the BBC archives were being sold to be aired on other networks and channels. This type of logo would go on captions at the end of productions as well as on cameras and other equipment used by the BBC. This was introduced soon after the introduction of ITV in 1955. ![]() In the 1960s, the main BBC logo consisted of slanted boxes with italicised bold lettering. This mosaic logo is still visible on the floor today, though the area no longer serves as the BBC's main reception room. This logo was merely a stylized entwining of two capital B's, one facing either direction, linked by a C in the centre. In 1932, when the original reception room of the BBC Broadcasting House in London opened, a logo was laid in mosaic on the floor. This logo was rarely seen on screen, with captions containing the words "BBC Television Service" along with matching clock. Originally, it used a stylised BBC text on early equipment, not unlike the caption that accompanied the BBC1 COW globe. In printed media and corporation correspondence, it used the BBC coat of arms, while on screen, it used a different logo type. History Before the logo īefore the BBC introduced its logo itself, in the form of the slanted boxes, the BBC used a variety of different symbols with which to represent itself. The first logo of the network was used from 1958 to 1963, the second from 1963 to 1971, the third from 1971 to 1992, the fourth from 1988 to 1997, the fifth from 1997 to 2021, while the sixth and current logo was adopted in October 2021. From 1958, for this television network, there have been six different logos. The logo has since been redesigned a number of times, most recently in 2021 with the BBC blocks, a logo designed to work across media. With the increased role of television for the BBC in the 1960s, particularly after the foundation of ITV, the corporation used its logo to increase viewer familiarity and to standardise its image and content. Until the introduction of a logo in 1958, the corporation had relied on its coat of arms for official documentation and correspondence, although this crest rarely appeared onscreen. The logo of the BBC has been a brand identity for the corporation and its work since the 1950s in a variety of designs. ![]()
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